Rolex: Still King of the Block
Even with price corrections across the luxury watch market, Rolex watches are still climbing at auction. Not across the board—but key models, rare references, and top-condition pieces are outperforming expectations.
Using Bond Street Auctions data and commentary from watch expert Adam Levinsohn, here’s why Rolex continues to dominate hammer prices.
The Numbers: Rolex Auction Trends 2024
Model Avg. Auction Price YoY Change
Daytona 116500LN $34,200 +11%
Submariner 116610LV “Hulk” $22,300 +14%
GMT-Master II 16710 Pepsi $16,800 +7%
Explorer I 1016 (Vintage) $29,100 +18%
“Buyers are chasing rarity, condition, and vintage references—they’re less interested in new retail hype,” says Levinsohn.
What’s Driving Rolex’s Auction Strength?
1. Limited Supply from ADs
Ongoing Rolex shortages mean more collectors turn to auctions for access—especially on hot steel models.
2. Authentication Confidence
Buyers trust auction houses like Bond Street for real condition reports, verified movement photos, and no-fake guarantees.
3. Global Demand
Buyers from Asia, the Gulf, and Europe are bidding online—often sight unseen—for rare Rolex models.
Which References Are Spiking in Value?
• Vintage Explorers (Ref. 1016, 14270) – Big jump in Q2 2024
• “Hulk” Submariner (Ref. 116610LV) – Prices creeping toward pre-correction peak
• Daytona Zenith (Ref. 16520) – 20% YoY growth due to nostalgia + low production
Levinsohn’s Advice to Collectors:
“Chase condition and originality. A $25K Submariner with a flawless dial will outperform a $30K one with aftermarket polish.”
He also warns: avoid buying without movement video or serial transparency.
FAQs
Why are vintage Rolexes outperforming modern ones?
Because of scarcity, historical significance, and investment-grade appeal.
Are all Rolexes gaining value?
No. Common references in poor condition are flattening or declining.
Do auctions offer better deals than dealers?
They offer real-time market value and authentication—often at lower premiums.
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